Congress goes head to head with tech-giants and the average Internet Joe in fight over the Stop Online Piracy Act (SOPA). Everyone from Obama to your local start-up thinks SOPA will paralyze connectivity, innovation and Internet commerce.
Continue reading
SOPA Threatens Internet Freedoms, Innovation and the Economy
Posted on 16, Jan
Driving Business with Affiliate Programs
Posted on 9, Jan
The popularization of social networks transformed us from a society of passive media consumers into a highly segmented culture of content generators and on-demand end-users.
Continue reading
Finding Balance in the Age of Digital Overload
Posted on 1, Jan
Its a new year and a great time to talk about goals and balance. If you are like me your work is always with you. You wake up and check email on the computer, if you are not near the computer the iPhone or Blackberry is always in reach. As digital information because more accessible so does communication.
Continue reading
Are Deal Sites a Good Deal for Merchants?
Posted on 27, Dec
With over 600 group buying and deal sites in operation, businesses have more platforms to choose from than ever before. But, before they jump into forking over 50 percent of deal revenues to sites like Groupon, merchants need to rethink whether or not discounted deals are the best way to optimize customer acquisition and breed loyalty.
Continue reading
Speed Up Innovation with Crowdsourcing
Posted on 19, Dec
The term ‘feature rich’ and ‘experience poor’ is often cited when comparing products like Microsoft Word to Flickr. Most consumers use about 5% of the features available in Microsoft Word. Flickr, the photo sharing site, actually started as a multi-user game. The photo sharing they introduced was so well liked by their users that they realized they were on to something and Flickr was born.
Continue reading
getta!Table – Restaurant Offer Network on Facebook
Posted on 4, Dec
We helped one of our favorite clients launch getta!Table – the first and only restaurant offer network exclusively on Facebook. The platform is quite impressive and its a great deal for restaurants. Restaurants install the getta!Table app on their fan page and run offers. The getta!Table Facebook page lists all offers – and drives traffic to the fan pages and getta!Table works 24/7 marketing the deals with blogs, reviews, SEO, paid advertising etc…
Continue reading
Aericon is a digital marketing and communications firm. We provide comprehensive web-based strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem – we start with business drivers and key performance indicators to inform the solution and measure the results. 
