The shifting landscape of smartphone usage is changing how companies plan their marketing. The number of smartphone users will nearly double over the next four years. Apple iOS is now the dominant operating system but it looks like Android will pull ahead next year. What does all these mean for marketers, mobile advertising and consumers? Read more →

NCIS, Idol Top TVGuide.com’s List of the Most Social Shows

Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com. TVGuide.com, which has more than 23 million monthly unique users, found that users are spending more time engaging in TV discussions with their social networks, with more using Twitter than Facebook for those discussions. Read more →

Aericon has moved!

Your favorite digital marketing, technology and creative agency has a new address. To better serve our customers (and be closer to a good cappuchino) the Aericon headquarters has moved to downtown boston. Read more →

Outsourcing your blog, Twitter account, or Facebook account is an effective way to ensure that your social media presence is active and constantly updated with fresh material. A mistake many companies make after a website redesign or when beginning online marketing efforts, is assuming they can blog themselves all the time. It’s often far more cost effective to hire a good writer or social media professional than it is to take the time out of your day to learn about what your audience wants, research topics, and develop compelling material. Read more →

While my son is in Tae Kwon Do class I thought I would attempt to write a blog article using my new iPad 2. I already had the WordPress plugin installed through iTunes, I downloaded it for my iPhone, but this is the first time I’ve used it. Read more →

Size Does Matter

When building online experiences its important to understand standards for design. In the early days we built everything for the smallest common denominator. That meant 640×480 and subtract the browser chrome it left us with 500 pixels wide and a strict web safe 217 colors. We have come a long way since the mid 1990′s and every few years the minimum requirements increase. Read more →

Free Economy

Chris Anderson, editor and chief of Wired, wrote in his book Free! “Why $0.00 Is the Future of Business” about the emerging free economy; how the benefit of distribution offset the cost of products.

Pay with a Tweet – Social Payment System

It would be considered dubious to pay people to tweet about your products and services. But what about asking people to Tweet in exchange for a fee product? “Pay with a Tweet” (paywithatweet.com) provides a brilliant service where you can offer free downloads in exchange for a Tweet. Read more →

Dean Whitney Rebrands as Aericon

Uses name of consulting brand as new corporate moniker Read more →