Everyone sees that the role social media plays in marketing is growing quickly if not exponentially. There were 4 Billion Tweets on Twitter in 2009 – analysts predict 40 Billion in 2010. Marketers hear about the millions of dollars in revenue Dell has generated. Reports of major brands increasing social marketing budgets, moving spending from print and TV. It’s a gold rush.

Why is social media so important? Because consumer behavior has changed. People are much more influence by other people than brands and institutions. No longer is the flow of information controlled from the top down by deep pockets and Madison Avenue ad agencies. Its a New Marketplace where people have a direct voice and Google is a megaphone carrying the message to the masses. People have a direct voice into this “New Marketplace”. Check out this video “Zero to Social – taking the social media marketing leap” talking about this important transformation many marketers are facing.

Marketers are taking notice and not sure where to start

If you aren’t participating in social media you aren’t participating in the marketplace. Zero to Social is a process framework that helps brands get social in a quick and pragmatic way. Contact us for more information.