Recent speaking engagement at Wharton Undergraduate Marketing Conference/
Continue readingMITX: User Experience Techniques
Posted on 1, Nov
User Experience Techniques: Inspiring Users to Identify What They Didn’t Know They Needed
Continue readingMITX Event – Web Marketing on a Shoestring
Posted on 28, Jun
Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring – Being Scrappy with Free Tools and Techniques.
Continue readingSocial Marketing Funnel
Posted on 25, Jun
Social Marketing Funnel, originally uploaded by ggiagency.The Social Marketing Funnel illustrates the life cycle of customer acquisition that occurs when brands add value by educating consumers, providing quality content, engaging in conversation, promoting content, people and other brands through social media and networks.
The benefits normally achieved through marketing are supported throughout the entire custom experience, industry interactions and the business community.
Continue reading20 brands you should follow on Twitter
Posted on 3, Jun
Some brands do a great job connecting with customers on Twitter. If you are considering ways to leverage Twitter for your brand here are some to watch.
Continue reading- Do you have a “Publishing Plan” to create meaningful content and reach your target audience?
- Are you actively listening to and having conversations with people in places they frequent such as blogs and online communities?
- Are your empowering employees and customers to act as “brand evangelists?”
- Do you have a systematic plan for your teams to promote your brand, your content and build reputations on a daily basis?
- Are you establishing a “Co-creation Experience” with your target buyers? An experience where their suggestions and insights shape the future of your offering? Can your customers become members?
- Are you planning “Research Initiatives” that will help your organization learn prior to making major investments in marketing initiatives?
- Is your strategy “Agile”, with regular checkpoints to analyze results and trending, to look at both qualitative and quantitative data, adjust your tactics and fine-tune your initiatives?
- Are you able to derive lead intelligence from your website? Can you analyze how specific events, content, activities affect traffic and lead conversion? When a website visitor converts to a lead can you tell what site they came from, which pages they read and see what they are interested in?
- Do you have a systematic program for keyword discovery and acquisitions? Are you sharing target keywords with your team so they can use them in when creating content (blogs, comments, twitter updates etc.)?
- Are you willing to “Lose Control” of the conversation?
Aericon is a digital marketing and communications firm. We provide comprehensive web-based strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem – we start with business drivers and key performance indicators to inform the solution and measure the results. 
