We helped one of our favorite clients launch getta!Table – the first and only restaurant offer network exclusively on Facebook. The platform is quite impressive and its a great deal for restaurants. Restaurants install the getta!Table app on their fan page and run offers. The getta!Table Facebook page lists all offers – and drives traffic to the fan pages and getta!Table works 24/7 marketing the deals with blogs, reviews, SEO, paid advertising etc…
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Slide Deck in the Cloud with Google Presentations
Posted on 29, Nov
Google Presentations is simpler than PowerPoint or Keynote. There aren’t as many themes to choose from and you can’t edit the slide masters. But you do have everything you need to create a presentation, and you can access that presentation from anywhere – and collaborate with anyone.
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7 Best Practices for an Effective Twitter Presence
Posted on 18, Nov
Twitter is the new medium every company is using to drive sales and revenue, but some companies are more effective than others. Most successful companies follow a few similar best practices, and, by following those same best practices, your company can develop a successful Twitter presence as well.
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Should You Consider Tumblr in Your Marketing Mix?
Posted on 8, Nov
Tumblr is like a twitterblog; a blog that doubles as a social network, making it easy to instantly share pictures, videos, audio, messaging, and a bunch of other socially integrating stuff, around a particular topic. Because the topic is the center of attention and not you, it opens the opportunity for more people to be able to meet and connect over things that interest them.
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GreenBook’s 2011 “Research Industry Trends” (GRIT) Points to Social
Posted on 31, Oct
Market research industry bloggers, GreenBook, have been producing annual reports since 2003. This year, GreenBook’s “Research Industry Trends” (GRIT) reveals how the changing market is changing market research.
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Anatomy of Conversion
Posted on 17, Oct
When asked what we do I typically don’t answer advertising, marketing or websites. Our business is all about customer acquisition. Our role is to affect that conversion from an anonymous person visiting the site to a contact, sale or lead. Its all about conversion.
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Aericon is a digital marketing and communications firm. We provide comprehensive web-based strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem – we start with business drivers and key performance indicators to inform the solution and measure the results. 
