In 2007 aClickZarticle stated that Facebook was poised to become a B2B networking and marketing platform that attracts corporate executives and decision makers. Since then world leading B2B Companies such asCisco,Intel andSymantec have put together fan pages and are leading the way on B2B marketing on Facebook.
What You Need to Know About Location Based Marketing
Posted on 26, Sep
Social media pundits Aarron Strout and Mike Shneider just published a new book Location Based Marketing for Dummies. Location based marketing is getting a lot of buzz lately and rightfully so. This article will give you a high level understanding and some tips.
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Ideas Aren’t Worth Anything Unless Executed
Posted on 11, Sep
Its common knowledge that investors are more interested in a mediocre idea with a great management team than a great idea with an inexperienced team. Sivers multiplier concept is brilliant. Its just as important to know “how” as it is to know “what”.
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What’s Next: Convergence of People, Information and Services
Posted on 5, Sep
The future of the Internet is convergence! The UK Future Internet Strategy Group (UK FISG) recently published a report based on extensive interviews with 20 leading visionaries on the future of the Internet. If you have time, read the full 57 page report here, or read our summary to follow.
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How to Build a B2B iPhone App
Posted on 31, Aug
Do you have a great idea to create an iPhone app for your business? Do you have an idea for an app to sell in the marketplace, a tool for your customers or employees? Wondering where to start? This article provides a high-level outline on how to get it done.
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A/B and Multivariate Testing for Beginners
Posted on 23, Aug
A/B and multivariate testing are ways to try different variations of content to see what gets the best response from people that view emails and web pages. A/B is when you try two different versions and multivariate is a fancy way of saying you try a bunch of different variations.
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Aericon is a digital marketing and communications firm. We provide comprehensive web-based strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem – we start with business drivers and key performance indicators to inform the solution and measure the results. 
