September 19-22 is The 2nd Annual Social Good Summit in New York City. Innovative technologists, influential minds and activists with one shared goal: to unlock the potential of new media and technology to make the world a better place. Not to mention make help brands make money. How? By engaging consumers where they are passionate.
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Is Gamification Becoming a Standard Tool for Marketing and Business?
Posted on 3, Aug
Gamification is using game mechanics to encourage behavior in non-game scenarios. We are referring to online applications mostly but this concept has been in play for years. Flyer miles, credit card rewards and loyalty programs are…
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What Marketers Need to Know About Google+ [Q&A]
Posted on 27, Jul
Brands, publishers and agencies are all trying to figure out how to use Google + for business. The social network has been growing exponentially and brands have taken notice. Here’s some basic info to get you up to speed.
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How Social Rewards Programs are Changing Digital Marketing
Posted on 18, Jul
Social Rewards Programs provide incentives for your online audience to take certain actions – such as Tweet your content, like your Facebook fan page or comment on your blog articles. Its considered “Gamification” or the use of game play mechanics to encourage users to adopt new application.
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HTML5 Animation – The New Flash
Posted on 30, Jun
Creating a user experience is both and art and science. To design a stunning landing page for a website or web application requires both a visual identity, layout and usability for visitors to comprehend information and complete tasks.
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Tablet users will almost double by early 2012 (Study)
Posted on 25, Jun
Are your web initiatives Tablet friendly? Well they should be. According to a study by the Online Publishers Association the 12% of Internet users with tablets such as the Apple iPad will nearly double to 23% by early next year.
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Aericon is a digital marketing and communications firm. We provide comprehensive web-based strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem – we start with business drivers and key performance indicators to inform the solution and measure the results. 
