Over the last year, the audience for on-demand video has grown exponentially, leaving digital strategists for small companies and large brands scrambling to learn how to do a good job of creating relevant content. Today we will look at several reasons why an effective online strategy should feature video content in your campaign prominently.
Continue reading
Why marketers should be using online video
Posted on 21, Jun
Jerry Robinson: Still a Cutting Edge Communicator at 89
Posted on 13, Jun
To quote Jerry’s bio on www.jerryrobinsonart.com: “Jerry Robinson is an accomplished artist, writer, historian and curator. He is President and Editorial Director of CartoonArts International and Cartoonists & Writers Syndicate (CWS), affiliated with New York Times Features Service, which syndicates and exhibits the work of 350 leading cartoonists and graphic artists from fifty countries.
Continue reading
Social Media Optimization: Five Key Tactics for Success
Posted on 7, Jun
One of the first mistakes many companies make when developing a social media presence is the belief that you can build it, leave it, and it will work for you. This is not the case. Much like going to the gym, you need to exercise your social media presence regularly, make constant improvements, feed it healthy material, and do this in a pragmatic and scheduled manner to help grow it into a strong machine that works hard for you.
Continue reading
Agile Marketing | Building Marketing Campaigns Like Software
Posted on 31, May
Agile Marketing means taking a rapidly-evolving yet highly-productive approach to launching and executing a marketing campaign. You continually check with your team to stay on course with completing the same goals, reducing the amount of time you might risk spending getting back on track.
Continue reading
Smartphone Trends [Infographic]
Posted on 24, May
The shifting landscape of smartphone usage is changing how companies plan their marketing. The number of smartphone users will nearly double over the next four years. Apple iOS is now the dominant operating system but it looks like Android will pull ahead next year. What does all these mean for marketers, mobile advertising and consumers? We’ll definitely see mobile marketing a much larger focus of the marketing mix.
Continue reading
The top 10 most social shows on TV
Posted on 20, May
Social network discussions about television shows drove more live viewing and second-screen engagement during the 2010-2011 television season, according to a TVGuide.com. TVGuide.com, which has more than 23 million monthly unique users, found that users are spending more time engaging in TV discussions with their social networks, with more using Twitter than Facebook for those discussions.
Continue reading
Aericon is a digital marketing and communications firm. We provide comprehensive web-based strategy and execution services as well as ongoing operations, support and maintenance. It can only be a solution if it solves the problem – we start with business drivers and key performance indicators to inform the solution and measure the results. 
