The shifting landscape of smartphone usage is changing how companies plan their marketing. The number of smartphone users will nearly double over the next four years. Apple iOS is now the dominant operating system but it looks like Android will pull ahead next year. What does all these mean for marketers, mobile advertising and consumers? We’ll definitely see mobile marketing a much larger focus of the marketing mix.

Infographic by Aericon digital marketing and communications. Helping brands reach customers with content marketing, infographics, video and mobile apps.

Data from eMarketer Webinar: Smart Devices: Phones, Tablets & More—Opportunities for Marketers. Feb 2011