How inbound marketing and HubSpot will change the way you think about marketing (2 of 2)
This is the second half of our two-part series on Inbound Marketing. To bring you up to speed: We’re talking about the industry shift from forced consumer-brand interaction into consensual consumer-brand interaction. HubSpot is an inbound marking tool used to support this change — by engaging and interacting with customers in a more effective, calculated, and less expensive way.
Inbound sounds simple enough, right?
Wrong. You can’t just sign up for HubSpot, sit back and watch the leads rolls in. Nor is it a good idea to set up accounts for the free tools and patch together a system to use them in unison.
One of the biggest challenges for agencies and clients is keeping interactive projects right-sized and avoiding scope creep. The Features Matrix Scorecard is a tool for managing technology, business and user experience requirements and selecting a software platform. The goal is to reduce the scope and complexity of the project; thus reducing cost and risk while greatly increasing the likelihood for a happy and successful project launch. In the IT world it’s been proven statistically that the higher the project cost the chance of failure increases exponentially. 
Agile Methodology is the process behind the best and brightest web applications coming companies ranging from internet start-ups to Google and Yahoo!. This month at UPA Boston’s March Meeting: “Agile UX, Yes We Can!”. Alla Zollers will share her experiences with integrating UX into the agile process. 
