If you build it, they will…probably not come. Even if you design and code an amazingly engaging, fun, and useful mobile application, there is no guarantee that it’ll gain traction, users, and break into the top 25 for its given category.

There’s a science and a strategy when it comes to growing your mobile app business. Let me tell you about it. Read more →

This isn’t my story. But, it does a much better job at making a case for usability testing than anything I could possibly make up. Ready?

Once upon a time there existed an e-commerce website. Read more →

At first, it exists as just an idea. At a coffee shop, after a couple cafe lattés, you and few friends flesh it out. Over a long weekend it gets invested in by VC’s. And after a month, you’ve got yourself a full fledged business.

Just the other day a student pitched a business in 2 seconds to Tim Berry, entrepreneur and chairman of Palo Alto Software, and it worked. Read more →

Dean Whitney Rebrands as Aericon

Uses name of consulting brand as new corporate moniker Read more →

I had the opportunity to visit Brian Halligan at the Hubspot office in Cambridge, MA on Tuesday (April 27th, 2010). This is my second visit to Hubspot and the first time they were about 100 people smaller at a different office. Now they have outgrown their new space in Kendal Square a stone’s throw from MIT and Microsoft’s NERD (New England Research and Development) Center. Read more →

Garfield Group Interactive President Dean Whitney was a panelist at last week’s MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques.

Moderator: Jeff Cram – Co-Founder, ISITE Design

Panelists: Cappy Popp – Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe – VP, Marketing, Hubspot; Dean

Whitney – President, Garfield Group Interactive Read more →