There are many approaches to designing the user experience (UX). The challenge for teams is how much time and effort should be invested in the formative stages. Read more →

I was on a start-up panel and the question asked “how do determine if the user experience design is successful? Many of the answers suggested; does the design elevate the brand? does it improve the user experience? easier for users to complete tasks? etc. These are great things that in the past certainly made the client stakeholders and agency or designers feel good; but does it really tell you if it was a good investment? User experience design is part of the overall solution – like a wheel on a car cannot be successful on its own; what purpose could it have?

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