Over the last year, the audience for on-demand video has grown exponentially, leaving digital strategists for small companies and large brands scrambling to learn how to do a good job of creating relevant content. Today we will look at several reasons why an effective online strategy should feature video content in your campaign prominently. Read more →

I have known Jerry Robinson since the early 1970s.  We first met as tennis players, but I soon learned that Jerry was a world class multimedia communicator – long before the digital revolution.  Jerry’s multimedia encompassed comic books, political cartoons, fine art, plays, photography, books, and playbooks Read more →

Outsourcing your blog, Twitter account, or Facebook account is an effective way to ensure that your social media presence is active and constantly updated with fresh material. A mistake many companies make after a website redesign or when beginning online marketing efforts, is assuming they can blog themselves all the time. It’s often far more cost effective to hire a good writer or social media professional than it is to take the time out of your day to learn about what your audience wants, research topics, and develop compelling material. Read more →

Managing a Twitter account can be a challenge but managing multiple Twitter, Facebook and LinkedIn accounts with a team can be outright mind boggling. Fortunately there are a number of great tools out there to do the trick. Which one is the best? For now the award goes to Hootsuite. Read more →

Here’s a great primer if you are interested in viral marketing on Facebook.

Facebook Insider’s Guide to Viral Marketing – Get more documents