Over the last year, the audience for on-demand video has grown exponentially, leaving digital strategists for small companies and large brands scrambling to learn how to do a good job of creating relevant content. Today we will look at several reasons why an effective online strategy should feature video content in your campaign prominently. Read more →

The answer is yes. IBM’s “Mainframe: Art of the Sale” is “The Office” meets corporate sales training video. Selected by Comedy Central as a “staff favorite” in its comedy test pilots contest. The series got serious press coverage worth far more than its production cost; over achieving all their objectives.  Read more →

Content strategy is all about publishing content. You need to create a high volume content mill with minimal cost and overhead. To do so you need a system that maximizes interactions for each content event. This process allows you to turn simple content ideas into dozens of influence building social interactions. Read more →

For some time now YouTube has been a staple of social media and viral marketing. SEO experts know that lots of views on a YouTube video can help boost search rankings and also get the video content in top search results. YouTube has been less embraced by the majority of marketers; seen as a guerrilla tactic. Over time YouTube has matured and its more than ready for mainstream marketing.  New features such as annotations, linking content, promotions, insights, captions and subtitles make YouTube a sophisticated video marketing platform. Read more →