The last couple of days I’ve been in Palm Dessert California at the Demo 08 – the start-up launch conference. This is my first time at Demo and it won’t be the last. The mix of new companies and solutions is a fantastic barometer of the industry.

Web 2.0 and social media solutions are abound with an undertone of green eco-responsible solutions. I met Demo’s SVP Eric Silverman and had a backstage tour. There’s a few semi trailers of gear to support well produced show complete with music, multiple cameras and live video coverage. Over 1000 live stream connections at any given time including a group of 500 viewers in Japan gathered to watch the event.

The format is basically 2 days of presentations from start-ups with about 6 minutes each to show their wares and convince VC’s and potential partners to visit their booth in the Demo pavilion.

More coverage to come.