If anyone is paying attention to what’s going on in mobile its obvious that we are headed toward some serious transformation and the media and communications industries are in chaos. Traditional operators are fighting disintermediation with convergence, while traditional media companies search for profitable and relevant business models in this new, mobile medium. Meanwhile a completely new generation of services and end-user applications are emerging.

Network operators and service providers of all kinds are competing to serve the next major frontier in computing — the Mobile Internet user. The Mobile Internet user will have ubiquitous access to computing and the Internet. Wireless technologies such as 3G, WiMAX and LTE have emerged as alternatives to support the Mobile Internet with ubiquitous connectivity. In addition, IP architectures are becoming critical elements in the delivery of ubiquitous mobile broadband services. As these technologies migrate toward the 4G vision, mobile Internet services will be delivered with increased performance capabilities, improved economics, high levels of security and accurate way of measuring end-user activity.

As the cell phone device industry migrates to catch the Mobile Internet wave, it is colliding with the consumer electronics industry, which is aiming to capitalize on the opportunities to enhance user experiences by embedding communication capabilities. An increasing number of consumer electronics (CE) devices have embedded Wi-Fi, and 3G capabilities are becoming more readily available in laptop devices. It is expected that WiMAX will be embedded alongside Wi-Fi in CE devices in the late 2008 to 2009 timeframe. At the same time, mobile devices are becoming increasingly powerful, incorporating embedded cameras and multimedia capabilities to rival dedicated CE devices. As communications capabilities are embedded in an increasing array of devices, the promise for the expansion of the Mobile Internet proliferates.

To achieve profitability and differentiation in this complex world of the emerging Mobile Internet, operators, enterprises, software developers, applications and content providers and investors all face a new Mobile Internet ecosystem.

What are you doing to prepare your business for emerging mobile Internet opportunities?

If you are interested in learning more be sure to check out Mobile Internet World conference, November 13-15 at the Hynes Convention Center (contact me for a discount code).